Making a faster website doesn’t just contribute to a better browsing experience for visitors. It confers a lot of additional benefits. Due to Google taking page speed into account when ranking web sites, a faster web site will significantly boost search engine optimization (SEO), allowing for more traffic from organic search sources.
In eCommerce, slow pages are also prone to deter customers from completing their purchases. One study shows that every 100 milliseconds added to page load can reduce the conversion rate by 7% – suggesting that a faster shopping experience allows for higher conversion and more sales.
You might have noticed this website is quite fast? You are now browsing a GatsbyJS web app with WordPress as the CMS.